Homework #4
Find three advertisements/product labels, where the information really meant by the producer is different from the conventional implicature (see your Pragmatics handout).
For example, a billboard says: "Air-tickets to London for 999".
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Conventional implicature: I can fly to London for 1000 Kc + some taxes and fees, probably not more than 1300. I probably cannot fly any day, but I am flexible, so that should not be a problem.
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Reality: They have exactly two tickets for that price. In addition, you have to pay 3000 in airport fees, 1000 fuel surcharge, and you have to fly on Christmas Eve.
- The advertisement breaks the conventional implicature. However strictly speaking, it does not lie. It does not say they have many tickets or that there are no fees. If they said "Fly to London for 999" instead, that would be lying.
For each advertisement:
- Provide a photograph or a screenshot.
- Summarize the conventional implicature and how it differs from reality.
Notes:
- The advertisements should be different from each other and from the example above
- This is a pragmatics homework, not a homework about bad advertising practices in general. Do not send me adds/labels where the company is clearly lying. What they say cannot contradict the entailment of the add. They can be sneaky, but they cannot lie.